Much of brainstorming involves critical thinking so it fosters critical analysis.Brainstorming looks at a problem from all possible angles.Here is why brainstorming is so crucial in 2020: Lastly, combine ideas from the mountain of ideas generated and improve the points.Encourage freewheeling and accept the most outrageous of ideas. No idea is a bad idea so never criticize someone else’s viewpoint.The best answers emerge from a mountain of random ideas. Brainstorming is the only place that encourages quantity over quality.These rules are still applicable to this day: The Rules of Brainstorming and Why It Matters in 2020Īlex Osborn set four rules to govern his brainstorming sessions. On the other hand, when you’re brainstorming on your own, they are no egos or opinions in the way of your creative process.Īn idea you may not feel confident to share in a room of people can develop into something phenomenal when you pursue it on your own.
And others forget the ideas they had while waiting for their turn to speak.
Members pay so much attention to what others are saying that they fail to generate their own ideas. Groups don’t always follow the strict rules of brainstorming. Still, research published in the European Journal of Social Psychology showed that brainstorming by oneself generates better results than brainstorming in a group.
Team leaders refine the unconventional ideas collected from the brainstorming session afterwards.Īlex Osborn, the inventor of brainstorming, once said, “It is easier to tone down a wild idea than to think up a new one.” It’s a widespread technique that yields spectacular results and ideas.Įmployees and freelancers use these sessions as the perfect opportunity to experiment with wild, out-of-the-box ideas.
Brainstorming is a problem solving and planning process tool for teams and creative individuals.
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